Hormel Bacon
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An American Icon Embraces the Single Life at 70
AUSTIN, Minn. — The makers of the world famous SPAM® Family of Products is bringing the beloved product out of its blue and yellow can. This August, Hormel Foods launches SPAM® Singles nationwide, bringing SPAM™ lovers the savory and salty-sweet taste they crave in a convenient, single-serve foil pouch great for an easy meal at home or on-the-go.
According to the U.S. Census, nearly 50 percent of the U.S. population, 95.7 million people, is unmarried or single. Whether single or attached, SPAM™ lovers can enjoy a portion-controlled 3-ounce protein-packed slice of delicious ham and pork wherever their busy lives may take them. SPAM® Singles are great to have on hand in the pantry for a quick meal at home or to fuel outdoor activities such as camping, hiking or hunting.
When introduced in 1937, SPAM™ luncheon meat was one of the first convenient, moderately priced and great tasting meat products on the market. Today SPAM® Singles offer that same flavorful experience with extra convenience for active, busy consumers, making SPAM® as relevant today as it was 70 years ago.
"We are excited to bring time-starved consumers this innovative and convenient product as part of the 70th anniversary celebration of SPAM," said Dan Goldman, product manager, Hormel Foods. "Enjoyed alone or easily incorporated into recipes, tasty SPAM® Singles give consumers the portion-control and easy clean-up they desire.”
SPAM® Single varieties include SPAM® Single Classic and SPAM® Single Lite, which contains less fat, fewer calories and less sodium. The fully-cooked meat offers a flavorful experience anywhere and everywhere, no refrigeration needed.
SPAM® Singles can be enjoyed cold or hot by frying, broiling, grilling or microwaving, either alone or in a variety of flavorful recipes, including SPAM™ Single Egg & Cheese Muffin, SPAM® Single SPAMBURGER® Hamburger or SPAM™ Single Mac & Cheese.
SPAM® Singles have been available regionally since 2004 and will join the other items in the SPAM® Family of Products in supermarkets nationwide beginning in August. The average retail price of a SPAM® Single is $1.09.
The SPAM® Family of Products include the following flavorful varieties: Classic, Lite, Less Sodium, Hickory Smoke Flavored, Oven Roasted Turkey, Hot & Spicy, SPAM® with Cheese, SPAM® with Bacon and SPAM® with Honey.
For more information on SPAM® Singles, visit www.spam.com.
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past eight years, Hormel Foods was named one of "The 400 Best Big Companies in America" by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers and foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit www.hormel.com
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Erick Laseca
Burson-Marsteller
312-596-3404
erick.laseca@bm.com
About the Author
Erick Laseca has been with Burson-Marsteller since August 2005 and currently works as Client Executive for the Media Practice in Chicago. Erick began his Burson-Marsteller career as an independent contractor on the Mexico Tourism Board account. Before joining Burson, Erick worked as Media Credentials Manager for the NASDAQ-100 Open Tennis Tournament in Key Biscayne, Florida, listed as the 4th largest tennis tournament in the world. Prior to that, Erick was the Media Spokesperson for the Miami International Boat Show.
Is a Hormel container of bacon bits considered a jar, a container, or something else?
The container is long, made of glass, has a screw-on top, but is thin and small.
If the opening is smaller than the body, usually it is a bottle (bottle-neck). If the body and the opening is the same size and the middle goes in, we call that a 'carafe', usually for wine. If the opening is the same or about the same size as the body, usually it's a jar.
